VICTORINOX

VICTORINOX SWISS MILITARY WOMEN’S 01.0521.309 TERRAGRAPH WATCH MSRP $275

Victorinox Swiss Army – History Master Cutler Karl Elsener opened a cutlery shop in Ibach, Switzerland in 1884. Seven years later, in 1891, Karl supplied the Swiss Army with its standard issue Soldier’s Knife. After the death of his mother in 1909, Karl Elsener introduced the brand name Victoria and the iconic Cross and Shield emblem is registered as a trademark. With the advent of stainless steel, Karl Elsener coined the company’s name, Victorinox, by combining his mother’s name with “inox”, an abbreviation of the French word for rust-resistant steel, “inoxydable”. After World War II, the “Original Swiss Army Knife” began its successful progression around the world and enjoyed exceptional popularity. In 1989, Victorinox entered the timepiece business in the United States under the brand name “Swiss Army”. Ten years later, Victorinox joined the Travel Gear market, partnering with TRG Group in St. Louis. And in 2001, Victorinox fashion was introduced in the US to further capture the brand’s essence of practica