Regarded as a pivotal moment in Tommy Hilfiger's career, the George Lois billboard ad of 1986, which compared Tommy Hilfiger with the three other great American designers, projected the brand into the fashion limelight, and has been a celebrated moment in brand history ever since. Made from cotton, this white T-shirt has short sleeves, a round neck and a relaxed fit. With contrasting striped details at the sleeves and the hem, it features a graphic mock up of this billboard at the front.
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