Everything changed during World War II: American media, the workforce and even the jeans they wore. In order to conserve raw materials for the war effort, the United States government mandated all clothing manufacturers to remove a certain amount of metal, fabric and thread from their garments. And so off came the watch pocket rivets, the crotch rivet and the cinch, along with its two rivets and on came standard issue laurel leaf buttons. But one rationing mandate was more difficult to bear: the
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