What it is: A bestseller that started it all-an iconic, creamy, semi-matte lipstick that was the first formula to launch and when it did, sold out instantly. Why it's different: The secret to its success is comfortable, full-coverage color that instantly gives lips a polished look. The non-drying lipstick offers full-color coverage and comfortable, long-lasting wear. How to use: Apply straight from the tube on clean, bare lips. Follow the natural
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